Visual merchandising is the key to increase and maximize your sales! Read this article and discover the best tips, techniques, and methods you can use!
Visual merchandising activities will significantly help you offer a better shopping experience and maximize your sales! These activities will help you promote your products and attract the attention of new potential buyers.
According to a research, 80% of the customers’ impressions are made by what they can see and sense. We all know how the saying goes – a picture is worth a thousand words!
In order to increase and improve the shopping experience of your customers while boosting your profits in your store at the same time, it is vital for you to understand the essentials and the foundation of visual merchandising so you can use and enjoy the benefits that come with it. The essentials of visual merchandising are interior floor display, advertising materials, signage and space design, hardware fittings and fixture, and window display.
The two most important aspects, on the other hand, are:
- Exterior presentation: You need to keep in mind that the exterior is the first thing your customers will see at the moment they look at your retail store. That is why you need to pay attention to the exterior presentation. The exterior presentation covers everything, from how well-maintained the exterior of your retail shop is and your signage to how the products are showcased in your store window or also known as window dressing. When it comes to window dressing there are different methods that can be applied and the most popular one is the use of mannequins. By using mannequins you can promote all the products you sell, including products you have on a discount, new products, and etc.
- Color and lighting: Proper lighting and color coordination are two very important things when it comes to your retail display window. It is proven that color has an effect on people’s impression and the overall appearance of the interior of your store. For that reason, you must ensure your visual merchandising activities enjoys the correct amount of lighting.
These are the best tips we can give you about visual merchandising, but if you feel like you are unable to apply or use them, you may want to consider hiring a professional and experienced visual merchandiser. Remember, visual merchandising is the key to maximize your sales!